Imagine a world where your laundry not only comes out fresh and spotless, but every wash also helps protect your skin, your clothes, and the environment.
That’s the vision behind PURELIGHT Fabric Wash powered by Smart-Clean Chemistry™ — a blend of modern detergent science and environmental responsibility.

We know laundry is more than just cleaning. It’s preserving your favorite shirt, keeping your baby’s clothes safe, and making sure tomorrow’s water is as pure as today’s. That’s why we designed our formula to do more, using less.

The Science That Cares..

PURELIGHT Fabric Wash works in harmony with your fabrics and the planet:

• Bio-Enzymatic Cleaning Action – Think of it as nature’s precision cleaning crew. Gentle enzymes break down stubborn protein stains, starches, fats, and oils without damaging your fabrics.

• Micelle Technology – Tiny molecular spheres that surround and lift away dirt and grease. Our optimized CMC (Critical Micelle Concentration) means you get powerful cleaning even at small doses.

• Fabric-Safe pH – Your clothes and your skin deserve gentle care. Our balanced pH keeps fibers strong and your skin barrier happy — even with hand washing.

• Low-Suds Formula – Perfect for front-load, top-load, and HE machines. Less foam means less water use, no detergent build-up, and cleaner, faster rinses.

• Anti-Redeposition Agents – Once the dirt is gone, it stays gone. No dull greys, just lasting brightness.

• Quick-Dissolve Formula – Dissolves instantly in water — no clumps, no residue.